When you can see, touch and feel your money, it's easy to understand and build a relationship with it. The act of separating yourself from something you like, makes you think twice and spend with care.
Tjing is not yet connected to real money - you as a parent act as the family's bank.
Our kids grow up in an increasingly complex and abstract digital world that can be hard to grasp. By making money that they care for, we want to put every kid in control of their money - to earn more, save more and to spend them with care.
When our kids are in control of their money, they are in control of their lives and able to shape the world at large.